Research done for BBC Radio states that in 1912 Mr J Muir of EMI left England to research and discover new types of music.
He went to Sierra-Leone and then Ghana where he ended up opening a shop. Since that time African music has still not been
recognised in the west. Bai Bureh promotions is hoping to change that.

Bai Bureh promotions - a company aiming to develop world music. Founder member Abraham Sankoh worked for BBC Radio Merseyside for three years as presenter for African Corner and Community Outlook. While working on the radio he discovered that african artists lack management and promotion, and the musicians are not recorded to a professional standard. His plan is to promote and manage African musicians so that they will be able to make an impact in the west; until recently they only came to the UKand USA on one-off gigs and are then forgotten about. His plan is not only to bring them in for one-off shows, but manage them and develop them for the European and USA market.